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CLP Trading GmbH
At home in European online retail since 2003

At home in European online retail since 2003

CLP develops, imports and sells products in the Home & Living segment. We work intensively on ranges, materials, functions, designs and customer needs. Because good products don't happen by chance. They come from experience, an understanding of the market and the ambition to do things better.

Our business is digital, but firmly anchored in the real world of goods. We combine product development, purchasing, content, marketplace management, our own web shops, dropshipping, customer service, our own software development and our own warehouse logistics in a structure that we control ourselves.

A large part of our software is created in-house. This lets us adapt processes faster, develop interfaces in a targeted way and tailor operational workflows more closely to our business model. For us, technology is not an add-on. It is a key part of our retail model.

Our range reaches customers in many European countries. Sales run through our own web shops, more than 60 marketplaces and our dropshipping business with retail partners. We operate our warehouses ourselves. That gives us control over availability, shipping quality and operational speed.

For customers, this means a wide selection, well-thought-out products, reliable delivery and fast help when something doesn't fit. Business partners benefit from our experience in European online retail, clear processes and a robust technical and logistical foundation.

For applicants, CLP is a company with substance and momentum. International, pragmatic, open to technology and close to real trade. Anyone who wants to improve products, build digital solutions, develop processes further or take on responsibility will find tasks with impact here.

Growth with substance

CLP does not grow at any price. We build up our company step by step. With new sales channels, larger warehouse capacities, our own technology and a team that grows with the demands of European online retail.

Our goal remains clear. We want to supply customers quickly, reliably and appropriately. To do this, we invest in our own warehouse locations, digital processes, better product data, powerful software and people who take on responsibility.

This creates growth that looks not only at revenue, but at stability, quality and reliability.

dropshipping partners
1.000+
Employees
100+
Connected marketplaces
60+
Own web shops
19

From product idea to shipping

  1. 01

    Manufacturer network

    We work with an established network of reliable manufacturers. This gives us access to diverse ranges, good materials and stable supply chains. That allows us to select products in a targeted way, develop them further and offer them in reliable quality.

  2. 02

    Direct imports

    We import products directly from our manufacturers. This creates closeness to production, fair purchasing conditions and better predictability. At the same time, we can react faster to demand, trends and new product ideas.

  3. 03

    Our own logistics

    We operate our warehouses ourselves. This keeps availability, goods movement and shipping quality in view. From small parcels to bulky furniture, well-practised processes ensure that orders are reliably sent on their way.

  4. 04

    In-house software development

    Online retail is our home. We develop many software solutions ourselves so that processes, interfaces and sales channels fit our business exactly. This is how we connect our own web shops, marketplaces, dropshipping and customer service into a powerful digital system.

In-house technology for real trade

CLP is a trading company with its own technical foundation. Many digital tools are built in-house, because off-the-shelf solutions cannot adequately cover a large part of the processes in our complex business model.

Our systems connect assortment, content, prices, stock, marketplaces, web shops, dropshipping, customer service and logistics. This lets us react faster, steer processes better and implement new requirements more precisely.

  • Systems and interfaces

    We develop applications and interfaces that connect our internal processes with marketplaces, web shops and partners.

  • Data and sales channels

    Product data, prices, stock and orders have to run cleanly across many channels. This is where a large part of our daily work lies.

  • Automation and processes

    We use technology to simplify recurring tasks, reduce errors and take pressure off teams in day-to-day operations.

Our products

We develop and sell products for the office, home, garden and leisure. In doing so, we pay attention to quality, function, material, design and a fair price.

Our range extends from furniture for living spaces, the office and dining areas to products for the kitchen, garden, balcony and terrace. Many items are born from experience, market observation and a direct look at our customers' wishes.

This is how we create a selection that is practical, looks good and works in everyday life.

How we develop products

Good products at CLP come from experience, data and direct customer feedback. We check demand, materials, dimensions, functions, packaging, return reasons and reviews. From this come new items and improvements to existing products.

Buying, content, customer service, marketplace management and logistics work closely together in the process. This is how we develop products that look good, stay affordable and work in everyday life.

  1. Understand market and demand

    We watch assortments, prices, search behaviour and customer wishes in our European markets.

  2. Check product and quality

    We look at material, function, dimensions, stability, packaging and a good balance of price and value.

  3. Use feedback

    Reviews, returns, service cases and operational experience feed into further development.

  4. Consider shippability

    A product doesn’t just have to look good. It must be safe to store, pack and ship reliably.

Our team and network

Behind CLP is an international team with experience in purchasing, product development, e-commerce, software, customer service and logistics.

Together with our manufacturers and partners, we make sure that products are reliably planned, sourced, stored, sold and shipped. Our own warehouses give us control over availability, quality and speed.

This is how we supply customers in many European countries. Day after day. With commitment, clear processes and a passion for trade.

Responsibility is part of trade

CLP sells products through its own web shops, marketplaces and dropshipping partners. With that comes responsibility for safe products, reliable data and clean processes. Legal requirements and internal quality standards are therefore a fixed part of our daily work.

  • Product safety

    We make sure that product information, labelling and the safety requirements for our items are maintained reliably.

  • Product data

    Good product data helps customers decide and reduces queries, wrong purchases and returns.

  • Responsibility in trade

    Packaging, extended producer responsibility, supplier requirements and international rules are a fixed part of our business.

  • IT and data protection

    Stable systems, clear responsibilities and careful handling of data secure our digital operations in day-to-day business.

How we work

We work pragmatically and close to day-to-day operations. Decisions should be based on data, customer feedback and operational experience. Buying, content, IT, marketplace management, customer service and logistics don’t work side by side, but on the same products and processes.

That is demanding. But it is exactly what lets us recognise faster what customers need, what partners expect and what has to get better internally.

Our brands

Eight brands — curated and exclusive at CLP.

  • Aquaneo

    Aquaneo

    Bathroom furniture and products for modern bathrooms.

  • Barbesto

    Barbesto

    Products for the bar, kitchen and dining area.

  • BauWerk

    BauWerk

    Robust products for living, garden and practical home solutions.

  • Loraville

    Loraville

    Furniture and home ideas for a cosy home.

  • Larico

    Larico

    Products for leisure, garden and flexible use.

  • Paal

    Paal

    Ergonomic office chairs in modern design.

  • Skavani

    Skavani

    Clear shapes, functional furniture and contemporary interiors.

  • Timwood

    Timwood

    Furniture with a natural feel and warm materials.

The next step to CLP

Whether buying, partnering or career. Choose the area that fits your needs.